Turning insights into ideas
Social Media Management
Turning audience insights into content that sparks conversations, builds community, and creates brand growth.
Brand Management
Bringing brands to life through consistent messaging, thoughtful positioning, and customer experiences that build trust.
Event Marketing
Transforming events into immersive brand experiences through strategic planning, interactive engagement, and thoughtful execution.
Campaigns that connect.
Sales & Marketing Brand Showcase
A multi-brand sales showcase that turned product features into hands-on experiences including a cooking competition. I led booth design, branded visuals, and interactive activations, including live demos and speaker sessions, so attendees could explore, taste, and connect with new innovations.
Life in the Eyes of Your Appliance
This social media campaign flips the perspective by showing life from the appliance’s point of view. From surviving chaotic mornings to witnessing first homes, celebrations, and everyday routines, each video highlights the memories created around the products. I concepted, scripted, and produced the series to turn familiar appliances into relatable characters and create social content that feels entertaining, human, and memorable.
8 Count Cosmetics
A bold social campaign for 8 Count Cosmetics centered around their “Go Full Out!” energy and performer-first community. The content highlighted the OG Palette’s versatility, showing how one product could transform into eyeshadow, blush, lipstick, and cream eyeliner while showcasing the science and expertise behind the brand. I created content that blended education, creativity, and storytelling to celebrate the confidence and individuality of the 8 Count audience.
Agency Social Media Management
Ongoing social media management for a full-service marketing agency focused on turning the brand’s personality into engaging content. I concepted, designed, and scheduled social content that brought the team culture to life through creative client-review videos featuring team pets, celebrations, and behind-the-scenes moments. By highlighting the people behind the agency, the content helped showcase what made the team unique and memorable.
Johnson and Sons Paving Blog
Created a trust-building blog for Johnson & Sons Paving that challenged the misconception that asphalt plants are harmful to the environment. I transformed a technical topic into an approachable story by breaking down modern emission controls, recycled materials, and sustainable paving practices for homeowners and municipal audiences. The piece balanced education and brand storytelling to build credibility while showcasing the company’s commitment to responsible paving solutions.
Read the blog
Google Analytics 4 Rollout
Created a long-form educational piece for Ocreative introducing clients to Google Analytics 4 and its impact on digital marketing. Through strategic content development, I simplified technical concepts like event tracking, engagement metrics, and cross-platform reporting into actionable insights. The blog supported SEO efforts, strengthened brand authority, and helped audiences better understand how data can guide marketing decisions.
Read the blog"If you imagine less, less will be what you undoubtedly deserve."
Fueled by caffeine, curiosity, and an unreasonable amount of browser tabs.
My best ideas usually arrive somewhere between the last sip of my latte and the twenty-third browser tab. I'm endlessly nosy about why people love what they love — the niche subreddit, the sold-out pop-up, the caption that made them screenshot it. That curiosity is the engine behind every campaign I build.
Fuel
Dirty Chai Latte: three shots of espresso, always. Because good ideas need a little caffeine behind them.
North Star
Cassiopeia: a reminder to stay curious, explore new possibilities, and use strategy to find the path forward.
Creative lens
The Collector: my social media “saves” range from clever brand moments to new trends, building a collection of ideas that inspire my next creative thought.
Ready to build your next standout campaign?
I'm currently open to social media, brand, and event marketing roles. If you're looking for someone who can think strategically, create beautifully, and execute flawlessly, I'd love to hear from you.
Scan for a little creative motivation
